πŸ‘‹πŸ»  Hey, I'm

Sergei Golubev

UX designer, entrepreneur and foodie from Estonia πŸ‡ͺπŸ‡ͺ.
I run The School of UX, The UX Conference and writing That UX Book in London πŸ‡¬πŸ‡§.

I love cycling 🚴🏻, photography πŸ“·, playing chess β™ŸοΈ and table tennis πŸ“.

20+ years of experience of working with companies like
Microsoft, Heathrow, British Gas, fintech and numerous startups.


My story  πŸ“–

Sergei Golubev β€” photos

Read my story β€” from how I started as a web developer in 1999 and met Jony Ive,
to my favourite design exhibitions, my Spotify playlist and roast lamb recipe
(this story was adapted from the original Q&A with the Design Museum in 2020).


My own projects  πŸ‘¨πŸΌβ€πŸ’»

Sergei Golubev β€” That UX Book on User Experience design process

That UX Book β€” a book on User Experience design process

Sergei Golubev β€” The School of UX

The School of UX β€” accessible user experience design courses for everyone

Sergei Golubev β€” TheUXConf design conference

TheUXConf β€” design conference in London

Sergei Golubev β€” User Interface Museum

User Interface Museum β€” website for exploring how UI design evolved over time

Sergei Golubev β€” The Design Quiz

The Design Quiz β€” website for testing UX, UI and graphic design knowledge.

Sergei Golubev β€” User Interface Museum

UXmeter β€” website for measuring UX of web design with UX points.

Sergei Golubev β€” Life You Deserve platform with fun activities for 55+ in the UK

Life You Deserve β€” website bringing activities for 55+ in the UK

Sergei Golubev β€” UX Overflow forum for designers

UX Overflow β€” forum for designers

Sergei Golubev β€” ProtoPaper UI prototyping kit

ProtoPaper β€” UI prototyping kit

Sergei Golubev β€” Time Lens website for sharing old street photos

Time Lens β€” website for sharing old street photos

Sergei Golubev β€” Let's Try Sports website for finding sports activities

Let's Try Sports β€” website for finding sports activities

Sergei Golubev β€” RouteFinder website for exploring hiking/cycling/skiing routes

RouteFinder β€” website for exploring hiking & cycling routes

Sergei Golubev β€” Polyglot translator app for Apple Watch

Polyglot β€” translator app for Apple Watch

Sergei Golubev β€” UX Reviewer online service for design feedback

UX Reviewer β€” online service for design feedback

Sergei Golubev β€” Drawsy bespoke caricatures and portraits online

Drawsy β€” bespoke caricatures and portraits online

Sergei Golubev β€” Let's Try Arts website for finding creative activities

Let's Try Arts β€” website for finding creative activities

Sergei Golubev β€” Tradex trading app concept

Tradex β€” trading app concept

Sergei Golubev β€” CV Stylist online service for rΓ©sumΓ© redesign

CV Stylist β€” online service for rΓ©sumΓ© redesign

Sergei Golubev β€” Pixel Takeaway online marketplace for custom art

Pixel Takeaway β€” online marketplace for custom art

Sergei Golubev β€” AppTracker Windows Phone app store analytics app

AppTracker β€” Windows Phone app store analytics app

Sergei Golubev β€” Polyglot translator app for Windows Phone

Polyglot β€” translator app for Windows Phone

Sergei Golubev β€” ModernPad touch-friendly notes app concept

ModernPad β€” touch-friendly notes app concept

Sergei Golubev β€” Just Jigsaw puzzle app for iPad

Just Jigsaw β€” puzzle app for iPad

Sergei Golubev β€” Gift Finder app for iPhone

Gift Finder app for iPhone

Sergei Golubev β€” Tunee web-service for music sharing build on Windows Azure

Tunee β€” music sharing service concept

Sergei Golubev β€” History of Cuberculture website for IEEE

History of Cyberculture β€” website for IEEE

Sergei Golubev β€” My Story educational app in WPF

My Story β€” educational app

Sergei Golubev β€” my first website

Sam's Homepage β€” my first website


Client projects  πŸ‘¨πŸΌβ€πŸ’»

Sergei Golubev β€” Microsoft healthcare future vision demo

Microsoft healthcare future vision demo

Sergei Golubev β€” Societe Generale’s Alpha FX e-trading platform

Alpha FX β€” Societe Generale’s e-trading platform

Sergei Golubev β€” BNP Paribas’ Cortex FX e-trading platform

Cortex FX β€” BNP Paribas’ e-trading platform

Sergei Golubev β€” Thomsons Online Benefits Darwin dashboard

Darwin β€” Thomsons employee dashboard

Sergei Golubev β€” Helm Housing inspection Windows 8 app design

Helm Housing β€” inspection Windows 8 app design

Sergei Golubev β€” Lookred future of education prototype

Lookred β€” future of education prototype